Instagram has just announced that it will now allow users to display up to five clickable links in their profile bio, up from the previous limit of one. This change is expected to provide brands with new opportunities to promote their products and services on the platform.

The increased link capacity will enable brands to showcase a wider range of products and services in their bio, increasing the chances that users will engage with their content. For example, brands can now include links to their website, online store, blog, or other social media profiles.

The new feature is particularly beneficial for businesses that rely heavily on social media to drive traffic and sales. By providing more opportunities for users to click through to their content, brands can boost their online visibility and increase engagement.

Instagram’s decision to increase the number of profile bio links is part of its ongoing efforts to provide businesses with new ways to reach their target audiences on the platform. The move is also a response to the growing demand for social commerce, as more and more consumers turn to social media to discover and purchase products.

Overall, the increased link capacity is a major development for brands on Instagram, providing them with new opportunities to promote their products and services and reach their target audiences.