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Social media has become an essential component of any digital marketing strategy. In order to effectively manage your social media presence, it’s important to have the right tools in place. Social media scheduling tools allow you to plan and automate your social media content, saving you time and ensuring a consistent presence across all platforms.
In this article, we will take a look at the 13 best social media scheduling tools for 2023. We will compare the features and pricing of each tool to help you choose the best one for your needs.
- Hootsuite – Hootsuite is one of the most popular social media management platforms on the market. It offers scheduling, analytics, and team collaboration features, making it an ideal tool for businesses of all sizes. Hootsuite allows you to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. It also offers detailed analytics, so you can measure the performance of your social media campaigns. Hootsuite offers a free plan, as well as paid plans starting at $19/month.
- Buffer – Buffer is a simple and user-friendly tool that allows you to schedule posts across multiple social media platforms. It offers a variety of scheduling options, including a “best time” feature that automatically schedules your posts for the times when your audience is most active. Buffer also offers analytics, so you can track the performance of your social media campaigns. Buffer offers a free plan, as well as paid plans starting at $15/month.
- Later – Later is a visual-first scheduling tool that is especially useful for Instagram. It offers a mobile app for on-the-go scheduling and a range of features such as hashtag research, analytics, and user-generated content management. Later offers a free plan, as well as paid plans starting at $9/month.
- CoSchedule – CoSchedule is a comprehensive marketing calendar that integrates with social media scheduling. It allows you to schedule, publish, and analyze content across multiple social media platforms. CoSchedule also offers analytics, so you can measure the performance of your social media campaigns. CoSchedule offers a 14-day free trial, as well as paid plans starting at $30/month.
- Agorapulse – Agorapulse is a social media management tool that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. Agorapulse offers a free trial, as well as paid plans starting at $79/month.
- Sprout Social – Sprout Social is a social media management tool that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. Sprout Social offers a free trial, as well as paid plans starting at $99/month.
- MeetEdgar – MeetEdgar is a social media scheduling tool that allows you to recycle your content. It also offers analytics, so you can measure the performance of your social media campaigns. MeetEdgar offers a free trial, as well as paid plans starting at $49/month.
- Social Pilot – Social Pilot is a social media management tool that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. Social Pilot offers a free trial, as well as paid plans starting at $10/month.
- Sendible – Sendible is a social media management tool
- that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. Sendible also offers a built-in CRM, which allows you to manage customer interactions across multiple social media platforms. Sendible offers a free trial, as well as paid plans starting at $29/month.
- eClincher – eClincher is a social media management tool that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. eClincher also offers a built-in content curation feature, which allows you to easily find and share relevant content on your social media channels. eClincher offers a free trial, as well as paid plans starting at $49/month.
- Post Planner – Post Planner is a social media scheduling tool that offers a range of features to help you plan and publish your social media content. It offers scheduling, analytics, and team collaboration features, as well as a built-in content curation feature. Post Planner offers a free trial, as well as paid plans starting at $3/month.
- Zoho Social – Zoho Social is a social media management tool that offers scheduling, analytics, and team collaboration features. It allows you to schedule posts across multiple social media platforms and offers detailed analytics, so you can measure the performance of your social media campaigns. Zoho Social also offers a range of other features such as lead generation and customer relationship management. Zoho Social offers a free trial, as well as paid plans starting at $10/month.
- Tailwind – Tailwind is a social media scheduling tool that is specifically designed for Pinterest and Instagram. It offers scheduling, analytics, and team collaboration features, as well as a built-in content curation feature. Tailwind also offers a range of other features such as hashtag research and influencer marketing. Tailwind offers a free trial, as well as paid plans starting at $9.99/month.
- In conclusion, there are many great social media scheduling tools on the market. The best one for you will depend on your specific needs and budget. Consider the features, pricing, and ease of use of each tool before making your final decision. With the right scheduling tool, you can save time, increase efficiency and have a consistent social media presence.